It is hard to imagine a modern shop floor or boutique without a key piece of retail equipment: the mannequin. Today, clothing mannequins act as your store's book cover, revealing everything your shop has to offer. Shops and boutiques that display their products on mannequins are reported to sell significantly more than those that do not. A mannequin does not just show shoppers a single item, it demonstrates how pieces can be combined and what outfit to choose, whether for outerwear, footwear, jeans, trousers or skirts. Customers respond better to seeing a full look than to a single item lying on a shelf. If you are opening a shop or boutique, a clothing mannequin is essential for showing your future customers your taste and sense of fashion trends. How you dress your retail fixtures tells your customers about the quality, cut, tailoring and overall appeal of the clothing you sell. Mannequins are also widely used in museums, to display national historical costume.